:root{--negro:#000000;--tinta:#141414;--lima:#D7EF05;--blanco:#FFFFFF;--gris-claro:#F5F5F3;--gris:#6B6B66;--linea:#E4E4E0;--ancho:1240px}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--blanco);color:var(--tinta);font-family:"Manrope",system-ui,sans-serif;font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img,video,iframe{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:2px solid var(--lima);outline-offset:3px}
.contenedor{max-width:var(--ancho);margin:0 auto;padding:0 32px}
h1,h2,h3{font-weight:700;letter-spacing:-.025em;line-height:1.1;color:var(--negro)}
h2{font-size:clamp(2rem,3.6vw,3rem)}
h3{font-size:1.4rem;letter-spacing:-.015em}
p{max-width:62ch}
.raya{display:block;width:48px;height:4px;background:var(--lima);margin-bottom:28px}
.boton{display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:.98rem;text-decoration:none;padding:16px 28px;border-radius:4px;border:0;cursor:pointer;font-family:inherit;transition:background .2s,color .2s,border-color .2s}
.boton--lima{background:var(--lima);color:var(--negro)}
.boton--lima:hover{background:var(--negro);color:var(--lima)}
.fondo-oscuro .boton--lima:hover{background:var(--blanco);color:var(--negro)}
.boton--claro{border:1px solid rgba(255,255,255,.5);color:var(--blanco)}
.boton--claro:hover{border-color:var(--blanco);background:rgba(255,255,255,.08)}
.boton--negro{background:var(--negro);color:var(--blanco)}
.boton--negro:hover{background:var(--lima);color:var(--negro)}
.enlace{font-weight:700;text-decoration:none;border-bottom:2px solid var(--lima);padding-bottom:2px}
.enlace:hover{border-color:var(--negro)}
.encabezado{position:absolute;inset:0 0 auto 0;z-index:10;color:var(--blanco)}
.encabezado .contenedor{display:flex;align-items:center;justify-content:space-between;height:96px;gap:24px;border-bottom:1px solid rgba(255,255,255,.18)}
.encabezado img{height:64px;width:auto}
.menu{display:flex;gap:32px;list-style:none;font-size:.95rem;font-weight:600}
.menu a{text-decoration:none;opacity:.85}
.menu a:hover,.menu a[aria-current="page"]{opacity:1;color:var(--lima)}
.menu-boton{display:none;background:none;border:1px solid rgba(255,255,255,.4);color:var(--blanco);border-radius:4px;padding:8px 14px;font:600 .9rem "Manrope",sans-serif;cursor:pointer}
.hero{position:relative;min-height:min(92vh,820px);display:flex;align-items:flex-end;color:var(--blanco);background:#0a0a0a}
.hero__foto,.cabecera__foto{position:absolute;inset:0}
.hero__foto img,.cabecera__foto img{width:100%;height:100%;object-fit:cover}
.hero__foto::after,.cabecera__foto::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.86) 0%,rgba(0,0,0,.62) 45%,rgba(0,0,0,.2) 100%),linear-gradient(0deg,rgba(0,0,0,.55),transparent 40%)}
.hero .contenedor{position:relative;width:100%;padding-top:180px;padding-bottom:96px}
.hero h1{color:var(--blanco);font-size:clamp(2.6rem,5.6vw,4.6rem);font-weight:800;max-width:15ch;letter-spacing:-.035em;line-height:1.04}
.hero p{font-size:1.2rem;color:rgba(255,255,255,.82);margin:28px 0 40px;max-width:52ch}
.acciones{display:flex;flex-wrap:wrap;gap:14px}
.hero__medios{display:flex;flex-wrap:wrap;gap:10px 34px;margin-top:72px;padding-top:26px;border-top:1px solid rgba(255,255,255,.18);font-size:.92rem;font-weight:600;color:rgba(255,255,255,.7)}
.hero__medios span::before{content:"";display:inline-block;width:6px;height:6px;background:var(--lima);margin-right:10px;vertical-align:middle;transform:translateY(-1px)}
.cabecera{position:relative;color:var(--blanco);background:#0a0a0a;min-height:460px;display:flex;align-items:flex-end}
.cabecera .contenedor{position:relative;width:100%;padding-top:170px;padding-bottom:72px}
.cabecera h1{color:var(--blanco);font-size:clamp(2.4rem,4.8vw,4rem);font-weight:800;letter-spacing:-.035em;max-width:18ch}
.cabecera p{color:rgba(255,255,255,.8);font-size:1.15rem;margin-top:20px;max-width:56ch}
.migas{font-size:.88rem;color:rgba(255,255,255,.6);margin-bottom:18px}
.migas a{text-decoration:none}
.migas a:hover{color:var(--lima)}
.seccion{padding:120px 0}
.seccion--gris{background:var(--gris-claro)}
.intro{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:end;margin-bottom:64px}
.intro p{color:var(--gris);font-size:1.12rem}
.servicios{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.servicio__foto{aspect-ratio:4/3;overflow:hidden;background:var(--gris-claro)}
.servicio__foto img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.servicio:hover .servicio__foto img{transform:scale(1.03)}
.servicio__cuerpo{padding-top:30px}
.servicio__cuerpo p{color:var(--gris);margin:14px 0 22px}
.etiquetas{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.etiquetas li{font-size:.88rem;font-weight:600;background:var(--gris-claro);padding:7px 14px;border-radius:3px}
.seccion--gris .etiquetas li,.fecha .etiquetas li{background:var(--blanco)}
.pasos{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid #CFCFC9}
.paso{padding:34px 28px 0 0;position:relative}
.paso::before{content:"";position:absolute;top:-1px;left:0;width:40px;height:3px;background:var(--lima)}
.paso__num{font-size:.9rem;font-weight:700;color:var(--gris);margin-bottom:22px}
.paso h3{font-size:1.22rem;margin-bottom:10px}
.paso p{color:var(--gris);font-size:.98rem}
.partido{display:grid;grid-template-columns:1.1fr 1fr;min-height:620px}
.partido__foto{position:relative;overflow:hidden;background:#111}
.partido__foto img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.partido__texto{background:var(--negro);color:var(--blanco);padding:110px 80px;display:flex;flex-direction:column;justify-content:center}
.partido__texto h2{color:var(--blanco)}
.partido__texto p{color:rgba(255,255,255,.75);font-size:1.1rem;margin-top:22px}
.datos{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:48px;padding-top:32px;border-top:1px solid rgba(255,255,255,.15)}
.datos strong{display:block;color:var(--lima);font-size:1.05rem;margin-bottom:4px}
.datos span{color:rgba(255,255,255,.65);font-size:.95rem}
.filas{display:grid;gap:96px}
.fila{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.fila:nth-child(even) .fila__foto{order:2}
.fila__foto{aspect-ratio:4/3;overflow:hidden;background:var(--gris-claro)}
.fila__foto img{width:100%;height:100%;object-fit:cover}
.fila__texto h2{font-size:clamp(1.8rem,3vw,2.5rem)}
.fila__texto p{color:var(--gris);font-size:1.08rem;margin:18px 0 24px}
.lista-check{list-style:none;display:grid;gap:12px}
.lista-check li{padding-left:28px;position:relative}
.lista-check li::before{content:"";position:absolute;left:0;top:.55em;width:14px;height:3px;background:var(--lima)}
.logos{display:grid;grid-template-columns:repeat(6,1fr);gap:1px;background:var(--linea);border:1px solid var(--linea)}
.logo-cliente{background:var(--blanco);aspect-ratio:3/2;display:grid;place-items:center;text-decoration:none;color:#BDBDB7;font-weight:700;font-size:.9rem;padding:0;transition:box-shadow .2s}
.logo-cliente img{width:100%;height:100%;object-fit:contain}
.logo-cliente:hover{box-shadow:inset 0 0 0 2px var(--lima)}
.logo-cliente:hover img{filter:none;opacity:1}
.pie-logos{margin-top:28px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;color:var(--gris);font-size:.95rem}
.grilla{display:grid;grid-template-columns:repeat(3,1fr);gap:40px 32px}
.tarjeta{display:flex;flex-direction:column;text-decoration:none}
.tarjeta__media{aspect-ratio:16/10;background:var(--gris-claro);overflow:hidden;position:relative}
.tarjeta__media img,.tarjeta__media video,.tarjeta__media iframe{width:100%;height:100%;object-fit:cover;border:0}
.tarjeta__media audio{position:absolute;left:16px;right:16px;bottom:16px;width:calc(100% - 32px)}
.tarjeta__medio{font-size:.85rem;font-weight:700;color:var(--gris);margin-top:20px;display:flex;align-items:center;gap:10px}
.tarjeta__medio::before{content:"";width:18px;height:3px;background:var(--lima)}
.tarjeta h3{font-size:1.25rem;margin-top:8px}
.tarjeta p{color:var(--gris);font-size:.97rem;margin-top:8px}
a.tarjeta:hover h3{text-decoration:underline;text-decoration-color:var(--lima);text-decoration-thickness:3px;text-underline-offset:4px}
.vacio{border:1px dashed #CFCFC9;padding:56px 40px;text-align:center;color:var(--gris)}
.vacio strong{display:block;color:var(--negro);font-size:1.15rem;margin-bottom:6px}
.cargando{color:var(--gris);padding:24px 0}
.resultados{display:grid;gap:28px}
.resultado{display:grid;grid-template-columns:1fr 2fr;border-top:1px solid var(--linea);padding-top:32px;gap:48px}
.resultado__marca small{display:block;color:var(--gris);font-weight:600;font-size:.9rem}
.resultado__marca h3{margin-top:6px}
.resultado__marca p{color:var(--gris);font-size:.97rem;margin-top:10px}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.kpi{background:var(--gris-claro);padding:26px 24px}
.kpi b{display:block;font-size:clamp(1.9rem,3vw,2.6rem);font-weight:800;letter-spacing:-.03em;line-height:1;color:var(--negro)}
.kpi span{display:block;color:var(--gris);font-size:.92rem;margin-top:10px}
.kpi:first-child{background:var(--lima)}
.kpi:first-child span{color:var(--negro)}
.ficha{display:grid;grid-template-columns:320px 1fr;gap:72px;align-items:start}
.ficha__logo{border:1px solid var(--linea);aspect-ratio:1;display:grid;place-items:center;padding:36px}
.ficha__logo img{max-height:160px;width:auto;object-fit:contain}
.ficha__datos{margin-top:24px;display:grid;gap:14px;font-size:.95rem}
.ficha__datos span{display:block;color:var(--gris);font-size:.85rem}
.texto-rico{font-size:1.08rem}
.texto-rico p,.texto-rico ul,.texto-rico ol{margin-bottom:18px}
.texto-rico ul,.texto-rico ol{padding-left:22px}
.texto-rico h2,.texto-rico h3{margin:36px 0 14px}
.texto-rico h2{font-size:1.8rem}
.texto-rico img{margin:28px 0}
.texto-rico blockquote{border-left:4px solid var(--lima);padding-left:20px;color:var(--gris);margin:24px 0}
.texto-rico a{text-decoration-color:var(--lima);text-decoration-thickness:2px}
.galeria{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.galeria img{aspect-ratio:4/3;object-fit:cover;width:100%}
.subnav{position:sticky;top:0;z-index:5;background:var(--blanco);border-bottom:1px solid var(--linea)}
.subnav .contenedor{display:flex;gap:32px;overflow-x:auto;height:64px;align-items:center;font-weight:700;font-size:.95rem}
.subnav a{text-decoration:none;white-space:nowrap;color:var(--gris)}
.subnav a:hover{color:var(--negro)}
.lecturas{display:grid;gap:0;border-top:1px solid var(--linea)}
.lectura{display:grid;grid-template-columns:160px 1fr auto;gap:32px;align-items:center;padding:26px 0;border-bottom:1px solid var(--linea);text-decoration:none}
.lectura small{color:var(--gris);font-weight:600}
.lectura h3{font-size:1.15rem}
.lectura p{color:var(--gris);font-size:.95rem;margin-top:4px}
.lectura__ir{font-weight:700;font-size:.9rem;border-bottom:2px solid var(--lima)}
.calendario{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.fecha{background:var(--gris-claro);padding:28px;display:flex;flex-direction:column;gap:10px;border-top:3px solid var(--negro)}
.fecha--proxima{border-top-color:var(--lima)}
.fecha__mes{font-size:.9rem;font-weight:700;color:var(--gris)}
.fecha h3{font-size:1.15rem}
.fecha p{font-size:.92rem;color:var(--gris)}
.fecha__activar{margin-top:auto;padding-top:14px;border-top:1px solid var(--linea);font-size:.9rem}
.fecha__activar strong{display:block}
.fecha--proxima .fecha__mes::after{content:"Próxima";margin-left:10px;background:var(--lima);color:var(--negro);padding:2px 8px;border-radius:3px;font-size:.78rem}
.buscador{width:100%;max-width:420px;padding:14px 16px;border:1px solid #CFCFC9;border-radius:4px;font:500 1rem "Manrope",sans-serif;margin-bottom:36px}
.glosario{display:grid;grid-template-columns:repeat(2,1fr);gap:0 56px}
.termino{padding:24px 0;border-top:1px solid var(--linea)}
.termino h3{font-size:1.2rem;display:flex;justify-content:space-between;gap:12px;align-items:baseline}
.termino h3 small{font-size:.8rem;font-weight:600;color:var(--gris)}
.termino p{color:var(--tinta);margin-top:8px;font-size:.98rem}
.termino em{display:block;font-style:normal;color:var(--gris);font-size:.92rem;margin-top:8px;padding-left:14px;border-left:3px solid var(--lima)}
.articulo{max-width:760px;margin:0 auto}
.articulo__portada{margin-bottom:48px;aspect-ratio:16/9;overflow:hidden;background:var(--gris-claro)}
.articulo__portada img{width:100%;height:100%;object-fit:cover}
.contacto{display:grid;grid-template-columns:1fr 1.2fr;gap:80px;align-items:start}
.vias{display:grid;gap:22px;margin-top:36px}
.via{display:block;text-decoration:none;padding:22px 0;border-top:1px solid var(--linea)}
.via span{display:block;color:var(--gris);font-size:.9rem}
.via strong{font-size:1.2rem}
.via:hover strong{color:var(--negro);text-decoration:underline;text-decoration-color:var(--lima);text-decoration-thickness:3px}
.formulario{background:var(--gris-claro);padding:48px}
.formulario h2{font-size:1.8rem;margin-bottom:8px}
.formulario > p{color:var(--gris);margin-bottom:28px}
.campos{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.campo{display:flex;flex-direction:column;gap:6px}
.campo--ancho{grid-column:1/-1}
.campo label,.campo legend{font-weight:600;font-size:.92rem}
.campo input,.campo select,.campo textarea{font:500 1rem "Manrope",sans-serif;padding:13px 14px;border:1px solid #CFCFC9;border-radius:4px;background:var(--blanco);color:var(--tinta)}
.campo textarea{min-height:110px;resize:vertical}
.campo input:focus,.campo select:focus,.campo textarea:focus{outline:2px solid var(--negro);outline-offset:0;border-color:var(--negro)}
.campo fieldset{border:0;display:grid;gap:8px}
.opcion{display:flex;gap:10px;align-items:center;font-size:.98rem}
.opcion input{accent-color:var(--negro);width:18px;height:18px}
.campo .error{color:#B3261E;font-size:.85rem;min-height:0}
.form-pie{margin-top:26px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.form-estado{font-size:.95rem}
.form-ok{background:var(--negro);color:var(--blanco);padding:40px}
.form-ok h2{color:var(--blanco)}
.form-ok p{color:rgba(255,255,255,.8);margin-top:12px}
.cta{position:relative;color:var(--blanco);background:#0a0a0a;overflow:hidden}
.cta__foto{position:absolute;inset:0}
.cta__foto img{width:100%;height:100%;object-fit:cover;opacity:.32}
.cta .contenedor{position:relative;padding-top:120px;padding-bottom:120px;display:grid;grid-template-columns:1.2fr 1fr;gap:64px;align-items:center}
.cta h2{color:var(--blanco);font-size:clamp(2.2rem,4.2vw,3.4rem)}
.cta p{color:rgba(255,255,255,.8);font-size:1.12rem;margin:22px 0 36px}
.cta ul{list-style:none;display:grid;gap:22px;border-left:1px solid rgba(255,255,255,.2);padding-left:36px}
.cta li strong{display:block;font-size:1.08rem}
.cta li span{color:rgba(255,255,255,.7);font-size:.97rem}
.pie{background:var(--negro);color:rgba(255,255,255,.75);padding:80px 0 36px;border-top:1px solid #222}
.pie .contenedor{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:48px}
.pie img{height:50px;width:auto;margin-bottom:20px}
.pie h4{color:var(--blanco);font-size:.95rem;margin-bottom:16px}
.pie ul{list-style:none;display:grid;gap:10px}
.pie a{text-decoration:none}
.pie a:hover{color:var(--lima)}
.pie__legal{grid-column:1/-1;border-top:1px solid #222;padding-top:26px;font-size:.85rem;color:rgba(255,255,255,.45);margin-top:16px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.whatsapp{position:fixed;right:24px;bottom:24px;width:58px;height:58px;border-radius:50%;background:var(--lima);display:grid;place-items:center;z-index:30;box-shadow:0 8px 24px rgba(0,0,0,.25)}
.whatsapp svg{width:28px;height:28px}
.cinta{overflow:hidden;border-top:1px solid var(--linea);border-bottom:1px solid var(--linea);-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.cinta__pista{display:flex;width:max-content;animation:cinta var(--duracion,80s) linear infinite}
.cinta:hover .cinta__pista,.cinta:focus-within .cinta__pista{animation-play-state:paused}
.cinta .logo-cliente{flex:none;width:240px;border-right:1px solid var(--linea)}
@keyframes cinta{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.cinta{overflow-x:auto;-webkit-mask-image:none;mask-image:none}.cinta__pista{animation:none}.cinta [aria-hidden="true"]{display:none}}
@media (max-width:600px){.cinta .logo-cliente{width:170px}}
.en-vivo{display:inline-flex;align-items:center;gap:12px;margin-bottom:22px;padding:9px 18px 9px 14px;border:1px solid rgba(255,59,48,.7);border-radius:6px;background:rgba(20,0,0,.55);color:#fff;font-weight:800;font-size:.92rem;letter-spacing:.14em;text-transform:uppercase;box-shadow:0 0 24px rgba(255,59,48,.25),inset 0 0 12px rgba(255,59,48,.15)}
.en-vivo__luz{width:12px;height:12px;border-radius:50%;background:#FF3B30;box-shadow:0 0 6px 2px rgba(255,59,48,.9),0 0 18px 6px rgba(255,59,48,.45);animation:luz 1.6s ease-in-out infinite}
@keyframes luz{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.35;transform:scale(.82);box-shadow:0 0 2px 1px rgba(255,59,48,.5)}}
@media (prefers-reduced-motion:reduce){.en-vivo__luz{animation:none}}
.pasos--tres{grid-template-columns:repeat(3,1fr)}
.puntos{display:grid;grid-template-columns:1fr 1fr;gap:48px 64px}
.punto h3{font-size:1.25rem;margin-bottom:10px;padding-top:22px;border-top:2px solid var(--negro)}
.punto p{color:var(--gris)}
.banda-politica{background:var(--negro);color:var(--blanco);padding:72px 0}
.banda-politica .contenedor{display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap}
.banda-politica h2{color:var(--blanco)}
.banda-politica p{color:rgba(255,255,255,.75);font-size:1.1rem;margin-top:14px}
.banda-politica .boton--lima:hover{background:var(--blanco);color:var(--negro)}
@media (max-width:980px){.pasos--tres{grid-template-columns:1fr}.puntos{grid-template-columns:1fr;gap:32px}}
@media (max-width:980px){
.menu{display:none;position:absolute;top:96px;left:0;right:0;flex-direction:column;gap:0;background:var(--negro);padding:12px 32px 24px}
.menu li a{display:block;padding:12px 0;border-bottom:1px solid #222}
.menu.abierto{display:flex}
.menu-boton{display:block}
.intro,.servicios,.cta .contenedor,.fila,.ficha,.contacto,.resultado{grid-template-columns:1fr}
.fila{gap:28px}
.fila:nth-child(even) .fila__foto{order:0}
.intro{gap:20px}
.pasos{grid-template-columns:1fr 1fr;row-gap:40px}
.partido{grid-template-columns:1fr}
.partido__foto{min-height:360px}
.partido__texto{padding:72px 32px}
.logos{grid-template-columns:repeat(3,1fr)}
.grilla,.calendario{grid-template-columns:1fr 1fr}
.glosario{grid-template-columns:1fr}
.ficha{gap:40px}
.ficha__logo{max-width:280px}
.lectura{grid-template-columns:1fr;gap:6px}
.pie .contenedor{grid-template-columns:1fr 1fr}
}
@media (max-width:600px){
.contenedor{padding:0 20px}
.encabezado .contenedor{height:76px}
.menu{top:76px;padding:12px 20px 24px}
.encabezado img{height:46px}
.hero .contenedor{padding-top:130px;padding-bottom:56px}
.hero__medios{margin-top:44px}
.cabecera{min-height:380px}
.cabecera .contenedor{padding-top:130px;padding-bottom:48px}
.seccion{padding:80px 0}
.pasos,.grilla,.calendario,.kpis,.campos,.galeria{grid-template-columns:1fr}
.partido__texto{padding:64px 20px}
.datos{grid-template-columns:1fr}
.cta .contenedor{padding-top:80px;padding-bottom:80px}
.cta ul{padding-left:22px}
.formulario{padding:28px 20px}
.pie .contenedor{grid-template-columns:1fr}
}
.campana{background:var(--blanco);padding:40px;display:grid;gap:36px}
.campana+.campana,.grilla+.campana,.campana+.grilla{margin-top:32px}
.campana__cabeza h3{font-size:1.6rem;margin-top:8px}
.campana__cabeza p{color:var(--gris);margin-top:10px}
.campana__bloque h4{font-size:1rem;margin-bottom:16px}
.spots{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:16px}
.spot{background:var(--gris-claro);padding:16px;display:grid;gap:10px}
.spot span{font-weight:700;font-size:.9rem}
.spot audio{width:100%}
.piezas-graficas{display:flex;flex-wrap:wrap;gap:24px;align-items:flex-start;background:var(--gris-claro);padding:28px}
.piezas-graficas img{max-width:100%;height:auto;box-shadow:0 2px 12px rgba(0,0,0,.08)}
@media (max-width:600px){.campana{padding:24px 18px}.piezas-graficas{padding:16px;gap:16px}}
.videos{display:flex;flex-wrap:wrap;gap:20px;align-items:flex-start}
.videos figure,.piezas-graficas figure{margin:0}
.videos video{display:block;max-width:100%;max-height:520px;background:#000}
.campana figcaption{font-size:.85rem;color:var(--gris);margin-top:8px;font-weight:600}
.piezas-graficas img{max-height:520px;width:auto}
.en-vivo--chico{padding:6px 12px 6px 10px;font-size:.72rem;margin-bottom:14px;color:#B3261E;background:#FFF1F0;box-shadow:none;border-color:rgba(255,59,48,.45)}
.en-vivo--chico .en-vivo__luz{width:9px;height:9px}
.campana__cabeza .enlace{display:inline-block;margin-top:6px}
.piezas-graficas a{display:block}
.piezas-graficas--grilla{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:16px}
.piezas-graficas--grilla img{width:100%;height:260px;max-height:none;object-fit:contain;background:#E9E9E6;box-shadow:none}
.campana{border:1px solid var(--linea)}
.pestanas{display:flex;flex-wrap:wrap;gap:8px}
.pestanas button{display:inline-flex;align-items:center;gap:10px;font:700 .95rem "Manrope",sans-serif;padding:12px 20px;border-radius:4px;border:1px solid #CFCFC9;background:var(--blanco);color:var(--tinta);cursor:pointer;transition:background .15s,color .15s}
.pestanas button:hover{border-color:var(--negro)}
.pestanas button:focus-visible{outline:2px solid var(--negro);outline-offset:2px}
.pestanas--clientes{margin-bottom:28px}
.pestanas--clientes button{font-size:1.05rem;padding:14px 24px}
.pestanas--clientes button[aria-selected="true"]{background:var(--negro);color:var(--blanco);border-color:var(--negro)}
.pestanas--clientes .en-vivo__luz{width:8px;height:8px}
.pestanas--medios{padding-bottom:20px;border-bottom:1px solid var(--linea)}
.pestanas--medios button{background:var(--gris-claro);border-color:var(--gris-claro)}
.pestanas--medios button[aria-selected="true"]{background:var(--lima);border-color:var(--lima);color:var(--negro)}
.piezas-medio{display:grid;gap:20px}
@media (max-width:600px){.pestanas button{padding:10px 14px;font-size:.88rem}.pestanas--clientes button{font-size:.95rem;padding:12px 16px}}
.campana__cabeza--logo{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:48px;align-items:center}
.campana__logo{display:block;transition:opacity .15s}
.campana__logo:hover{opacity:.8}
.campana__logo img{display:block;width:100%;aspect-ratio:3/2;object-fit:contain}
@media (max-width:760px){.campana__cabeza--logo{grid-template-columns:1fr;gap:20px}.campana__logo{order:-1;width:200px}}
.pieza-ampliar{display:block;padding:0;margin:0;border:0;background:none;cursor:zoom-in;width:100%;text-align:left}
.pieza-ampliar:focus-visible{outline:2px solid var(--negro);outline-offset:3px}
.piezas-graficas img,.galeria img,.visor img,.tarjeta__media img{-webkit-user-drag:none;user-select:none;-webkit-touch-callout:none}
.visor{position:fixed;inset:0;z-index:1000;background:rgba(0,0,0,.9);display:flex;align-items:center;justify-content:center;padding:56px 24px 24px;cursor:zoom-out}
.visor img{max-width:100%;max-height:100%;object-fit:contain;cursor:default}
.visor__cerrar{position:absolute;top:12px;right:16px;width:44px;height:44px;border:0;border-radius:50%;background:var(--lima);color:var(--negro);font:700 1.6rem/1 "Manrope",sans-serif;cursor:pointer}
.instagram{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:20px}
.instagram figure{margin:0}
.instagram iframe{display:block;width:100%;height:640px;border:1px solid var(--linea);border-radius:4px;background:var(--blanco)}
.instagram figcaption{font-weight:700;font-size:.9rem;margin-top:10px}
.navegador{margin-top:40px;border:1px solid #CFCFC9;border-radius:10px;overflow:hidden;background:var(--blanco);box-shadow:0 18px 50px rgba(0,0,0,.12)}
.navegador__barra{display:flex;align-items:center;gap:7px;padding:12px 16px;background:var(--negro)}
.navegador__barra span{width:11px;height:11px;border-radius:50%;background:#3a3a3a}
.navegador__barra span:first-child{background:var(--lima)}
.navegador__barra em{flex:1;margin:0 12px;padding:6px 14px;border-radius:20px;background:#1d1d1d;color:#bdbdb8;font-style:normal;font-size:.82rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.navegador__barra a{color:var(--lima);font-weight:700;font-size:.85rem;text-decoration:none}
.navegador__pantalla{position:relative;height:520px;overflow:hidden;background:var(--gris-claro)}
.navegador__pantalla img{display:block;width:100%;height:auto;user-select:none;-webkit-user-drag:none}
.navegador__pantalla--anima img{animation:recorrer var(--duracion,20s) ease-in-out 1s infinite alternate}
.navegador__pantalla--anima:hover img,.navegador__pantalla--anima:focus img{animation-play-state:paused}
@keyframes recorrer{0%,8%{transform:translateY(0)}92%,100%{transform:translateY(var(--recorrido))}}
@media (max-width:600px){.navegador__pantalla{height:360px}}
@media (prefers-reduced-motion:reduce){.navegador__pantalla{overflow-y:auto}.navegador__pantalla--anima img{animation:none}}
.res-lista{display:grid;gap:64px}
.res-campana{border-top:4px solid var(--negro);padding-top:32px}
.res-campana__cabeza{display:flex;align-items:center;gap:32px;margin-bottom:32px}
.res-campana__logo{flex:none;width:170px;display:block}
.res-campana__logo img{display:block;width:100%;aspect-ratio:3/2;object-fit:contain}
.res-campana__cabeza small{display:block;color:var(--gris);font-weight:700;font-size:.8rem;text-transform:uppercase;letter-spacing:.08em}
.res-campana__cabeza h2{font-size:clamp(1.8rem,3.4vw,2.6rem);margin:6px 0 4px}
.res-campana__cabeza h3{font-size:1.4rem;margin:6px 0 0}
.res-campana__cabeza p{color:var(--gris);margin:0 0 10px}
.res-campana__cabeza--simple{margin-bottom:24px}
.res-medios{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:20px}
.res-medio{background:var(--negro);color:var(--blanco);padding:36px 32px;border-radius:8px}
.res-medio h3{display:inline-flex;align-items:center;gap:12px;background:var(--blanco);color:var(--negro);padding:10px 20px 10px 12px;border-radius:8px;font-size:1.35rem;margin:0 0 32px}
.res-medio__flecha{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--negro);color:var(--blanco);font-size:.95rem}
.res-medio ul{list-style:none;margin:0;padding:0;display:grid;gap:24px}
.res-medio li{display:grid;gap:6px;border-left:3px solid var(--lima);padding-left:18px}
.res-medio b{font-size:clamp(2.1rem,4vw,3rem);line-height:1;font-weight:800;letter-spacing:-.02em;color:var(--lima);font-variant-numeric:tabular-nums}
.res-medio li span{color:#D2D2CC;font-size:1.02rem}
.res-medio__nota{margin:28px 0 0;color:#D2D2CC;font-size:.95rem}
.res-medio--lima{background:var(--lima);color:var(--negro)}
.res-medio--lima h3{background:var(--negro);color:var(--blanco)}
.res-medio--lima .res-medio__flecha{background:var(--lima);color:var(--negro)}
.res-medio--lima li{border-left-color:var(--negro)}
.res-medio--lima b{color:var(--negro)}
.res-medio--lima li span,.res-medio--lima .res-medio__nota{color:#2A2A28}
@media (max-width:600px){.res-campana__cabeza{flex-direction:column;align-items:flex-start;gap:16px}.res-campana__logo{width:130px}.res-medio{padding:28px 22px}}
.subrayado{text-decoration:underline;text-decoration-color:var(--lima);text-decoration-thickness:3px;text-underline-offset:6px;color:var(--blanco)}
.socio{display:inline-block;margin-bottom:14px;padding:6px 12px;border-radius:4px;background:var(--negro);color:var(--lima);font-size:.78rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase}
.faq{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.8fr);gap:64px;align-items:start}
.faq__lista{border-top:1px solid #D9D9D3}
.faq details{border-bottom:1px solid #D9D9D3}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:24px;padding:22px 0;font-weight:700;font-size:1.08rem;color:var(--negro)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;display:grid;place-items:center;width:32px;height:32px;border-radius:50%;background:var(--negro);color:var(--lima);font-size:1.2rem;font-weight:700;line-height:1;transition:transform .2s}
.faq details[open] summary::after{content:"−";background:var(--lima);color:var(--negro)}
.faq summary:hover{color:#333}
.faq summary:focus-visible{outline:2px solid var(--negro);outline-offset:4px}
.faq__resp{padding:0 56px 24px 0}
.faq__resp p{color:var(--gris);margin:0 0 10px}
@media (max-width:860px){.faq{grid-template-columns:1fr;gap:28px}.faq__resp{padding-right:0}}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}